Executive Summary
Templates are the structure and rules that control how Marloo generates each section of your document.
Upload an existing Word document (recommended) or create one from scratch using Marloo AI.
White text = locked content that appears verbatim. Blue text = a prompt for Marloo that it generates from.
Use the "Instruct Marloo" button to switch any text between locked and AI-generated.
Upload under Templates > Documents, not Templates > Meetings.
What is a Document Template?
A document template is the set of rules and structure that tells Marloo how to handle each section of your document. It's your "macro" control - it determines how sections work across every client, every time. (Your generation prompt is your "micro" control - specific instructions for one particular client.)
The more precise your template, the better every document Marloo generates from it.
Before You Start: Check the Default Templates
Before creating your own templates, check the default templates. Marloo includes pre-built document templates that are ready to use and fully editable. You'll find them when you open the document template view. These can save you significant setup time and give you a solid starting point to customise.
Uploading a Template
This is the recommended approach for client-facing documents like statements of advice, records of advice, suitability reports, and annual reviews.
Go to Templates > Documents in the left sidebar.
Click + Add document template.
Select Upload a file.
Choose your Word document (your firm's statement of advice, record of advice, annual review letter, etc.).
Marloo analyses your document and converts it into a working template. This takes roughly 15 minutes. Once processing is complete, you'll see your template in the editor.
Important: Upload under Templates > Documents, not Templates > Meetings. Meeting templates are for meeting summaries. This is a common mix-up.
Understanding Your Template
Once your template is processed, you'll see two types of text in the editor:
White Text (Locked Content)
Text with a white background appears word-for-word in every generated document. This is for compliance disclaimers, standard legal wording, and any text that should never change.
Blue Text (Prompts for Marloo)
Text highlighted in blue is a prompt for Marloo. Each blue section tells Marloo what to generate for that part of the document. For example: "Document the client's reasons
for seeking advice, including specific goals and concerns discussed in meetings."
Switching Between White and Blue
Select any text in the editor and click the Instruct Marloo button to switch it: - White to blue: converts locked text into a prompt for Marloo (Marloo will generate this section) - Blue to white: converts a prompt back into locked text (appears verbatim in every document)
This is how you control exactly what Marloo generates vs. what stays locked.
Key Template Components
Global Instructions
The most powerful section. Rules set here apply across the entire document: - Which sections are mandatory vs. conditional - Formatting rules (e.g., "Always state percentages to two decimal places") - Behavioural rules (e.g., "Omit any section if there is no relevant content")
Section Instructions
Each section contains its own instructions telling Marloo what content to generate. These can include: - AI prompts (blue text) - instructions for what to generate - Locked text (white text) - verbatim content that appears exactly as written. Select text and click the Instruct Marloo button to switch between locked and AI-generated. - Placeholders - dynamic fields like [Client Name] or [Adviser Name] that Marloo fills from context - Conditional rules - instructions that apply only in certain situations (e.g., "Only include this section if the client has existing insurance being replaced")
The "Instruct Marloo" Button (Top of Editor)
At the top of the template editor, this button lets you provide high-level instructions for the entire template. Use it for broad behavioural guidance that applies to the whole document.
Start from an Existing Template
Marloo includes a library of default document templates. You can use one of these as a starting point and customise it to suit your firm's requirements.
Go to Templates > Documents > + Add document template.
Select Start from an existing template.
Browse the library and click to open a template.
Click Go Back to add the template to your selector, then customise it in the editor.
Licensee Templates
If your firm operates under a licensee, you can access compliance-approved templates for generating SOAs and ROAs. Go to Settings > Company Settings, search for your licensee, and select it. After a Marloo team member approves your company, the licensee templates become available. These are used as-is to generate approved compliance documents and cannot be customised.
Accessing the Source File
For templates built from an uploaded file, you can download the original source document. Open the template in the editor and look for the file icon in the dropdown at the top. Click it to download the original Word document.
This is useful when you need to share the source with a team member or make bulk edits outside of Marloo before re-uploading.
Creating a Template from Scratch
Best for internal workflows, comparison reports, or simpler documents where you don't have an existing Word template.
Go to Templates > Documents > + Add document template.
Select Start from scratch.
Use the Marloo AI chat panel on the right to describe what you need.
Example prompt:
Create a product comparison template that takes two PDSs from two insurance providers and the transcript of a conversation with the client. It writes up recommendations on which insurance product is most suitable for the client based on their needs articulated in the meeting transcript.
Marloo generates a structured template with headings and blue text instruction blocks that you can then refine.
Editing Templates with Marloo AI
Use the chat panel on the right side of the template editor to make changes. The chat works section by section - always refer to the exact section name so Marloo knows where to apply your change.
What you can ask:
Rewrite or restructure a section: "Make the Client Needs and Objectives section a table"
Add conditional rules: "Only include the Consequences of Replacing Products section if the client has existing insurance"
Change formatting: "Ensure the Basis of Advice section always uses bullet points, not paragraphs"
Add or remove content: "Add a row for Property in the asset allocation table"
Changes appear in real-time on the left side of the editor.
Best practice: Make one specific change at a time rather than requesting multiple changes in a single message. If Marloo doesn't get it right on the first try, clarify which section to modify and what the result should look like.
If the chat isn't responding well: Press the trash icon at the top of the chat panel to clear the conversation and start fresh. Long chat histories can cause context overload - too much back-and-forth can reduce the quality of the AI's responses. A single clear instruction in a fresh chat often works better.
You can also upload a document containing your review notes - click the upload icon in the chat panel and ask Marloo to implement the changes. See Template Refinement for a detailed workflow.
Example instructions:
"Add a conditional rule: only include the Consequences of Replacing Products section if the client has existing insurance and we are recommending replacement"
"Ensure the Basis of Advice section always uses bullet points, not paragraphs"
"Make the reasons for seeking advice section far more detailed"
Adding Fixed Elements
Images
Click the Image icon in the toolbar > Upload image.
Note: an image added to a template appears in every document generated from that template. If you want an image for just one client (like a chart from their modelling software), add it during the document review stage instead.
See Images in Templates for detailed guidance on image formats, conditional images, and troubleshooting.
Page Breaks
Place your cursor where you want the break, then click the page break icon in the toolbar. A thin grey line appears in the editor marking the break.
Tips
Template vs. generation prompt: Use template instructions for repeatable rules (how to handle sections, mandatory vs. conditional content, formatting). Use the generation prompt for one-off client specifics (what to recommend, where to find key info).
Templates are shared. Changes you make affect everyone in your organisation. Test changes with a personal copy first if you're unsure.
Start simple. You can always refine. Upload your template, generate a test document, and iterate from there. See the Template Refinement guide.
Troubleshooting
Problem | Solution |
Template uploaded to wrong section | Make sure you're uploading under Templates > Documents, not Templates > Meetings. |
Blue text not generating properly | Check that the instruction is specific enough. Vague prompts produce vague output. |
Locked text being rewritten by Marloo | Select the text and click the Instruct Marloo button in the toolbar to switch it to white (locked). White text appears verbatim and won't be changed. |
Template processing seems stuck | Processing takes up to 15 minutes for complex documents. Refresh the page to check progress. |
Changes to template not reflected in new documents | Make sure you saved your changes (look for the save confirmation) and are generating from the correct template. |
Template stuck in "analysing" | Contact support. They can clear the stuck entry so you can re-upload. |
Related Articles
Document Generation Quickstart - End-to-end guide to generating your first document
Images in Templates - Guidance on image formats and troubleshooting







